FURminator: Premium Grooming Tools for Coat Care

The FURminator Brand Guide

FURminator: professional-grade coat care at home
When it comes to caring for your pet, the right tools make all the difference. FURminator offers a collection of premium grooming tools for safe, simple and gentle coat care. The brand has become one of the leading providers of grooming solutions worldwide, giving pet owners everything they need for an effective care routine.

The story behind the brand: designed by a groomer, made for pet owners
FURminator was created from hands-on grooming experience. After more than 10 years of looking for a reliable, high-quality solution to excessive shedding, a professional dog groomer decided to design her own tool along with her husband. The result was the now-famous deShedding tool, designed to remove loose undercoat effectively and comfortably.

The FURminator 4-step system
To help manage your pet’s shedding, FURminator has developed a complete care solution built around four simple yet highly effective steps:

• Groom: The regular foundation for a well-groomed coat.
• deShed: Targeted removal of loose undercoat hair.
• Bathe: Gentle cleansing whenever needed.
• Discard: Clean and easy disposal of collected hair.

A range that keeps growing
What began with the classic deShedding grooming tool has grown into a broad range of innovative, patented grooming solutions. Today, FURminator offers everything needed for a complete pet care routine, from specialist brushes and combs to bathing, coat care and hygiene products.

Award-winning quality: Brand of the Year
The popularity of FURminator products is matched by international recognition and prestigious awards. On 27 July 2023, FURminator was named “Brand of the Year” at the World Branding Awards held at the Hofburg Palace in Vienna. In the Global Award class, it was the only international brand represented in the “Grooming Products, Excessive Shedding Solutions” category, highlighting the brand’s quality and innovative strength.