Lucky Jim

Lucky Jim - Brand Guide

Lucky Jim offers a range of premium quality dog food and treats developed with veterinary expertise, a clear ingredients list, a high meat content and full transparency. One of the brand’s standout features is the targeted use of postbiotics, such as inactivated yeast, which can help support normal digestion and gut function. All recipes are made without added sugar, not tested on animals and, with only a few exceptions, grain-free. Enriched with functional superfoods such as green-lipped mussel, sea buckthorn and cranberry, the range covers every life stage as well as specific nutritional needs. Alongside its focus on nutrition tailored to dogs’ natural needs, Lucky Jim is also committed to helping dogs in need through large-scale food donations.

Frequently asked questions about Lucky Jim

1. What makes dog food by Lucky Jim so special?

Lucky Jim offers honest dog food with a transparent declaration, clear ingredients and plenty of meat. All recipes have been developed together with vets and nutrition experts. The products are also made without added sugar and without animal testing. Apart from a handful of varieties containing rice, they are grain-free too.

2. What are postbiotics and why are they added to the food?

Postbiotics are bioactive components, such as inactivated Saccharomyces cerevisiae yeast or fermentation products, that are produced when beneficial bacteria ferment fibre. As they are not living organisms, they remain stable even in heated food and can help support normal digestion in a similar way to probiotics.

3. Does the range include food for dogs with allergies or intolerances?

Yes. The Lucky Jim MONO range has been developed with this in mind. Each recipe contains just one source of animal protein, making it suitable for elimination diets. The recipes are also complemented by nutrient-rich superfoods such as apple, sea buckthorn and cranberry.

4. Does Lucky Jim cover all ages and dog sizes?

Yes. The wet food range is tailored to different life stages and needs:

Junior: Extra finely minced for small teeth, with practical feeding tables to support puppy growth.

Adult / Mini: Tailored to adult dogs, including a special Mini variety for small breeds.

Senior: Extra soft and easy to chew for older dogs, enriched with ingredients such as green-lipped mussel.

5. Does Lucky Jim support animal welfare?

Yes. The brand is committed to helping dogs in need. Through its 125,000 meals campaign, Lucky Jim supports animal shelters, pet food banks and animal welfare organisations, helping to fill the bowls of dogs who need it most.